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Facts and Figures
Once again Merityre lead the field
Merityre Specialists Ltd Andover branch was the first in the UK to display the new Michelin Accreditation sign. Merityre's Woking branch was the second to gain this accolade, and Farnham, Kingston, Bagshot and Leatherhead followed soon after. A number of other branches are currently being audited by independent inspectors.
Michelin has determined new standards of performance and to achieve recognition Michelin Accredited Centres have been independently assessed to meet these new criteria. Centres must provide professional customer relations, clean and comfortable premises and guaranteed prices and workmanship.
Substantial investment has been made by both parties in this campaign to create a clear level of integrity and trust - the key complaint in many automotive customer surveys.
The unique signage of the select Michelin Accredited Centres provides the consumer with the assurance that their purchase enquiry will be treated professionally throughout with:
- staff who have thorough product knowledge
- published pricing information
- ample parking and service facilities
- Michelin's reputation backing this important reference for tyre buyers, just as the Michelin Guide has done for diners and hotel visitors for over a century.
Customer expectations of service are rising. A visit to a Michelin Accredited Centre will now be a more rewarding experience with better trained staff, improved customer facilities and a thoroughly professional service. We have especially recognised that these outlets need to be more female friendly as women are a major buying group representing 40% of the UK market - the highest in Europe . Our mystery shopping will ensure these high standards are maintained as the network grows. For the Dealer, higher standards mean more customers and more repeat sales. It all makes very good, modern business practice.”
Jonathan Brett, Programme Development Manager for Michelin UK
It is hoped that the new Accreditation standard will achieve the same recognition as a Michelin Star has done in the Restaurant world - instant recognition of quality products and service.
In addition to Michelin Accreditation, five Merityre branches are "GOLD" approved Pirelli Performance Tyre Centres, able to offer the highest levels of service to performance car drivers.
The combination of local service from Merityre branches with the backing and approval of two of the world's leading tyre manufacturers, with audits carried out by independent parties, must surely ensure a level of reassurance for today's tyre buyer that would be hard to find elsewhere.
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