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Bridgestone stands at the forefront of tyre innovation and sustainable driving solutions. Their dedication to progress is showcased through our groundbreaking ENLITEN technology, a testament to our commitment to sustainability and forward-thinking design.

Revolutionary ENLITEN Technology

ENLITEN technology revolutionizes tyre manufacturing by producing tyres that are lighter, offer reduced rolling resistance, and yet maintain exceptional performance and safety standards. This innovation is pivotal for reducing fuel consumption and CO2 emissions in traditional vehicles, and for enhancing battery life in electric vehicles, propelling us towards a greener future in mobility.

TURANZA: Redefining Touring and Family Travel

The Turanza 6 ENLITEN is Bridgestone's premier summer touring tyre, delivering unparalleled wet performance and longevity. Engineered for passenger cars and on-road SUVs, it comes in a comprehensive range of sizes to suit diverse needs.

OFFER: Buy 2 or 4 Bridgestone Turanza 6 ENLITEN tyres from Merityre and receive a guarantee from Bridgestone that your new tyres will last you at least 20,000 miles*.  *Terms and conditions apply.

POTENZA: Unleashing Premium Performance

The Potenza Sport is engineered for excellence, offering unmatched cornering, stability, and the best dry braking in its class. Its superior wet performance has made it the tyre of choice for prestigious automotive brands like BMW, Maserati, and Lamborghini, underscoring its elite status.

WEATHER CONTROL: Mastering British Climates

The Weather Control A005 Evo is Bridgestone's all-season tyre, adept at navigating the unpredictable British weather. It ensures dependable wet grip and is equipped to handle occasional frost and snow, offering versatility and reliability for rural UK drivers.


These tyres represent Bridgestone's dedication to providing drivers with safe, reliable, and high-performing tyres for a wide range of vehicles and driving conditions.


Electric Vehicle Tyres

Turanza 6 - ENLITEN

Whether taking a corner on the highway or needing to brake unexpectedly in the city, Bridgestone’s new Turanza 6 meets and exceeds expectations, even in wet conditions.

  • Best-in-class wet performance 
  • Superior mileage 
  • Improved fuel / energy efficiency 
  • Electric vehicle ready: tyre designed to meet the specific requirements of electric vehicles

ENLITEN is a combination of cutting-edge technologies providing maximum safety, outstanding tyre performance and improved sustainability characteristics, while ensuring that Bridgestone tyres are EV-ready. 

High Performance

Bridgestone Potenza Sport

Bridgestone Potenza Sport is a high-performance tyre that enables you to maximise the full potential of your vehicle and continue on your journey in complete control.

➢ Best cornering & straight line stability1) 2)
➢ Best braking on dry roads1) 3)
➢ Outstanding performance on wet roads4) 

1) Tests carried out by TÜV SÜD on the request of Bridgestone in July-September 2020 at the facilities Bridgestone EUPG (Italy) for dry and wet tests with Audi S4 3.0 TFSI, on tyre size 245/40 R18. Potenza Sport compared to the performances of main competitors in the same segment: Continental PremiumContact 6, Michelin Pilot Sport 4, Goodyear Eagle F1 Asymmetric 5, Pirelli P Zero PZ4. Annex Report No. [713190691-PS].

2) Maintain vehicle stability when travelling both in a straight line and through a curve. Straight stability, rating: Bridgestone Potenza Sport (9.33), Continental Premium Contact 6 (9.00), Michelin Pilot Sport 4 (8.67), Goodyear Eagle F1 Asymmetric 5 (8.67), Pirelli P Zero PZ4 (8.56). Cornering stability, rating: Bridgestone Potenza Sport (9.21), Continental Premium Contact 6 (8.13), Michelin Pilot Sport 4 (8.67), Goodyear Eagle F1 Asymmetric 5 (8.33), Pirelli P Zero PZ4 (8.58).

3) Shortest braking distance on a dry surface. Dry braking distance (100 km/h to 0 km/h), metres: Bridgestone Potenza Sport (33.4), Continental Premium Contact 6 (35.4), Michelin Pilot Sport 4 (34.5), Goodyear Eagle F1 Asymmetric 5 (35.9), Pirelli P Zero PZ4 (34.8).

4) Awarded EU label grade “A” for wet grip index.

The new Bridgestone Potenza Sport achieves gold. #1 in the AUTOBILD Sportscars test.

Bridgestone impresses again. Our new high-performance flagship tyre achieves overall victory in the AUTO BILD sportscars test.
The Bridgestone Potenza Sport convinced the experts with excellent handling on both wet and dry slopes, precise steering response, good balance and the shortest braking distances on wet and dry roads.

AUTO BILD sportscars Test 2021: summer tyres, Test vehicle Ford Mustang

All Season

Bridgestone Weather Control A005 EVO

Our Weather Control A005 EVO handles year-round weather conditions while offering drivers the best control on a rainy day, whether it's highway turns or sudden braking in the city.

➢ Best-in-class Wet Grip Index1
➢ Enhanced snow performance2
➢ Superior wear life3

Ø  Best-in-class Wet Grip Index1 

Ø  Enhanced snow performance2 

Ø  Superior wear life3

1 EU Label Grade "A", the highest ranking label for wet grip
2 Certified 3 Peak Mountain Snowflake Marking (3PMSF)
Based on the internal tests carried out by Bridgestone vs. Weather Control A005 in Sweden proving ground. Tyre size 205/55 R16 94V. Tractive Force in [5-35 kph] range increased by 3% vs. predecessor. Snow Braking distance in [40-5 kph] range decreased by 3% vs. predecessor. Lateral acceleration increased by 4% vs. predecessor in Snow slalom test at 50kph.
3 Offering the same mileage as our premium summer tyres
Same mileage potential of its predecessor vs our premium summer tyres. Based on the internal tests carried out by Bridgestone vs. Weather Control A005 in indoor Lab. Tyre size 205/55 R16 94V. Tyre life depends on driving style, tyre inflation pressure, tyre and vehicle maintenance, weather condition, etc.

Summer Car Tyres

Turanza T005

A summer touring tyre designed to help drivers stay in control, even on wet and rainy days. From highway turns to an unexpected brake in the city, count on Bridgestone's performance to help you master the road, no matter where your journey may lead.

➢ Highest rated tyre for braking and turning on wet roads1
➢ Awarded EU Label Grade A for wet grip
➢ Achieves more mileage than its predecessor2
➢ DriveGuard Run-Flat Technology available in selected sizes

1 Awarded highest rating for wet-weather braking and cornering by independent tyre testing and certification body, TÜV SÜD. Reference: Compared to the performance of 4 main competitors in the same segment: Michelin Primacy 4, Continental Premium Contact 5, Goodyear Efficient Grip Performance, Pirelli Cinturato P7. Test carried out by TÜV SÜD on the request of Bridgestone in June 2018 at ATP Papenburg on tyre size 205/55 R16 91V. Test car: VW Golf 7. Report No. [713126981].
2 Based on internal tests, 11% improvement on wear life vs. the predecessor product, the Bridgestone Turanza T001 EVO.

Bridgestone TuranzaT005 with strong ADAC test results –again!

For the third year in a row our flagship touring tyre for passenger cars and SUVs gets a podium result in the summer tyre test of ADAC, Europe’s largest motoring association.

Testing experts emphasised the tyre’s short braking distance and high grip level in the dry. The tyre was also recognised for its wet braking performance, wet grip and its good cornering stability in wet conditions.

ADAC Test 2021: summer tyres, dimension 205/55 R16 91 V, Test vehicle VW Golf VII

Potenza S001

The Potenza S001 is a high performance summer tyre which offers enhanced steering precision and excellent cornering abilities. Constructed with an off-centre straight rib, this tyre is optimised to provide excellent road stability resulting in remarkable steering precision for an exciting sports-style drive. In addition, a wide groove design enables the Potenza S001 to evacuate water away from the tyre tread for excellent resistance against aquaplaning.

  • Specialist active insert increases longitudinal stiffness for superior braking and handling performance
  • Excellent cornering performance thanks to its high grip shoulder blocks
  • Lightweight construction provides reduced rolling resistance for higher fuel efficiency

Turanza ER30

The Turanza EL42 is a premium touring tyre designed for the BMW 7 series, X3 and X5.

  • Comfort and Economy
  • Wet Control
  • Original fitment for BMW

Potenza S007

Providing excellent high speed performance and maximum cornering grip, the Potenza S007 is optimised for sport style driving. Designed with a specialist tread pattern featuring rigid blocks, the Potenza S007 optimally grips the surface of the road for superior dry grip and excellent steering response.

  • Optimal carcass construction delivers exceptional cornering performance
  • High speed performance
  • Outstanding steering response

Ecopia EP150

Constructed to deliver a more fuel efficient performance, the Ecopia EP150 also provides a safe and comfortable drive. Thanks to its lightweight construction and Bridgestone’s innovative Nano Pro Technology, the Ecopia EP150 works to lower rolling resistance to conserve energy and therefore reduce fuel consumptions and emissions. This tyre is also optimised for a safe braking performance due to specialist rib-linked centre blocks which enable more even contact pressure distribution.

  • High angle lug grooves work to deliver excellent resistance against aquaplaning
  • Increased block stiffness provides better handling performance
  • Convex block design reduces air volume velocity for low tyre noise

Ecopia EP500

The Ecopia EP500 delivers an eco-friendly performance, better fuel efficiency and higher levels of safety due to its commitment to lower rolling resistance without sacrificing braking performance. Awarded a ‘B’ for ‘Wet Grip’ by the EU Tyre Label, this tyre also delivers a safe performance in wet weather conditions.

  • Innovative rubber compound offers great gripping capabilities on wet and dry surfaces
  • Extended tyre blocks provide improved handling and braking stability
  • Long wearing tread design resists daily wear and tear to deliver long tyre life


Designed for general use, the B250 delivers a perfect combination of comfort and stability for all-round performance. Thanks to its specialist tread pattern featuring large grooves the B250 offers excellent traction on wet roads. This tyre is ideal for a wide variety of compact vehicles.

  • Resistance against aquaplaning
  • High mileage
  • Low noise levels

Summer 4x4 Tyres

Turanza EL42

The Turanza EL42 is a premium touring tyre designed for the BMW 7 series, X3 and X5.

  • Comfort and Economy
  • Wet Control
  • Original fitment for BMW

Dueler A/T 001

The Dueler A/T 001 is optimised to provide an excellent performance on and off road in all seasonal conditions. Constructed with a dedicated tread design featuring specialist block shapes, this tyre enables good levels of handling in all terrain conditions including on road, off road and snow.

  • New pattern geometry delivers enhanced traction and excellent braking on mud and snow
  • Specially shaped grooves work to evacuate water for high aquaplaning resistance on road
  • Delivers ultimate protection

Dueler H/P Sport

Designed to provide comfort and durability, the Dueler H/P Sport is a superior 4x4 tyre optimised to deliver excellent on-road performance for luxury 4x4s and SUVs. This tyre offers reliable handling in wet and dry conditions thanks to its innovative tread pattern design and specialist compound.

  • Good traction on wet surfaces
  • Excellent handling
  • Minimised tyre noise for comfortable drive

Dueler H/T 689

Providing excellent gripping capabilities and superior driving comfort, the Dueler H/T 689 is a premium on-road 4x4 tyre choice. Designed with a specialist tread pattern featuring small tread blocks, this tyre is optimised to maintain contact with the surface of the road to deliver outstanding grip in all weather conditions.

  • Well-balanced driving performance
  • Comfortable drive
  • Low tyre noise

All Season 4x4 Tyres

Bridgestone Dueler A/T 001

Dueler is an on and off-road tyre range tough enough for whatever lies ahead. This robust range contains optimised features to protect drivers Go where no tyre has driven before. Wherever you go, Dueler A/T 001 is tough enough for whatever lies ahead. Engineered to perform on and off-road, this tyre is ideal for conquering tough terrain in all seasons. Its robust design and resistance to aquaplaning help keep you safe. Dueler A/T 001 is ready to explore. So, what are you waiting for?

➢ Keep going in all conditions, regardless of terrain
➢ Three-Peak Mountain Snowflake certified for its winter performance
➢ Balances on-road and off-road traits for safety and comfort

Summer Van Tyres

Bridgestone Duravis R660

Want to boost your bottom line? Start from the bottom up! The new Duravis R660 significantly reduces your total cost per kilometre thanks to its outstanding mileage, high durability and great wet weather performance.

➢ High mileage combined with fuel economy
➢ High traction and stable handling in wet weather
➢ Rugged design, extra-durable construction

Duravis R410

Designed to provide enhanced durability and high mileage without sacrificing handling, the Duravis R410 is a superior van tyre choice. Constructed with an advanced tread block design, this tyre delivers a smooth, comfortable and quiet ride, resulting in car-like performance and handling.

  • Specially optimised tread pattern reduces irregular tyre wear for exceptional mileage
  • Excellent performance in wet conditions
  • Durable at high speed

All Season Van Tyres

Bridgestone Duravis All Season Van Tyre

The Duravis All Season Van Tyre is the smart choice for both commercial fleets or private van owners. Reduce costs, maxmise business, efficiency and and stay in control all year-round with the same set of tyres. 

Duravis All Season is a commercial tyre engineered to help fleets and private vehicles keep going, no matter what. Featuring the latest Bridgestone tyre technology, this tyre increases fleet uptime, contributes to reducing costs, and creates a safe journey for all drivers all year round. 

➢ Best in class wet grip index
➢ Winter ready, for all year usage
➢ Sidewall protector rib

Merityre offer extremely competitive prices across a range of Bridgestone tyre sizes, so contact your nearest fitting branch to check our latest tyre deals. Buy Bridgestone tyres online from us today – simply view our tyres to buy page.

As well as Bridgestone tyres, we also stock a range of tyres from premium tyre manufacturers including Accelera, Bridgestone, Continental, Goodride, Goodyear, Hankook, Kumho, Laufenn, Michelin, Pirelli and Yokohama.




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